Bidding vs. Flat-Rate
Price structures: Bidding vs. Flat-Rate:
The way many companies determine which ads take precedence over other ads on the Internet is by using a bidding system, whereas advertisers “bid” on how much they want to spend to get a single user or “click” to visit their website. This requires advertisers to bid against other advertisers for position on publishers’ pages and has a tendency to drive costs up. PocketCents utilizes a flat-rate PPC pricing structure, and this sets us apart, as PocketCents will only cost 25 cents per click. In this way, it is very easy for the advertiser to predict how much they will be spending on advertising. Again, this is perfect for small businesses since for every dollar spent will get 4 unique location targeted users to visit your web page. It’s really quite a steal.
